Wednesday, 8 April 2009
Urgent Message from Fr David Heron
An advertisement for a Pomegranate drink has been banned after it claimed to promote eternal life. The Advertising Standards Authority (ASA) has decided that consumers drinking POM Wonderful won't, in fact, live for ever. The claim also clashes with the Church's monopoly on selling eternal life. A spokesman for the ASA says: "We concluded that the claim was ambiguous and if read as a health claim, rather than an obvious untruth, it was capable of objective substantiation".This puts the Church of England in a difficult position, particularly at Easter. By advertising services about Someone who "Cheats Death" we could find ourselves banned by the ASA. Unless we have "obective substantiation" we could find ourselves being compared with pomegranate juice.